The choice is decided by how many runs you do a month. The price per address misleads here.
A monthly plan wins once collection happens more often than weekly. A one-off purchase suits rare, large runs.
Count runs. A cheap address idle for three weeks costs more than a rented one working every day.
Setup time on every occasion: load the list, verify it, distribute it across threads. On regular work that is hours a month.
And predictability: a new set each time, with behaviour under load unknown until the first run.
You pay through the weeks with no collection. If your work is seasonal, that is real money.
The fix is a smaller standing set plus a top-up in peak months.
Take runs per quarter, multiply by the cost of a one-off set, compare against three months of the plan. The answer is usually obvious.
runs per month 8 one-off 8 x cost of a set monthly plan 1 x monthly fee break-even around 4 runs
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